“Until the lions have their own historians, the history of the hunt will always glorify the hunter.”

― Chinua Achebe

a r x n a is a creative communications consultancy that specializes in public relations, creative strategy, strategic partnerships, influencer relations, content creation and social media - all through the lens of culturally relevant Black and multicultural storytelling.

recent work

  • snipes cmo announcement

    Snipes, the leading streetwear and sneaker retailer partnered with arxna to announce the appointment of Rich Foster as the new Chief Marketing Officer. Foster will lead the company’s integrated marketing team responsible for establishing its dynamic position in the sneaker and streetwear marketplace. The announcement generated press coverage in WWD, Adweek, AdAge, Footwear News, Yahoo and more.

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  • siena liggins

    In two years Siena Liggins has gone from an unknown behind-the-scenes songwriter to one of Billboard's Top Ten Rising LGBTQ+ artists. Siena’s much-anticipated debut album, "Ms. Out Tonight", arrived complete with fast-paced, sensory overload visuals for every song; coverage from The FADER, Buzzfeed, Refinery 29, and Earmilk to name a few.

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  • milk + cookies atlanta

    Milk + Cookies, a dessert-themed music collective based in Atlanta, recentely announced Gucci Mane and Alison Wonderland as the headliners for the spring Block Fest. The headliners will be joined by Westside Boogie, Sango, LVRN’s own Alex Vaughn and local Atlanta DJ collectives WERC Crew, Perreo404 & The Jumpoff. The announcement secured coverage in Billboard, Earmilk, Global Grind, DefPen and more.

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services.

We specialize in Black and multicultural storytelling - connecting brands to culturally relevant conversations, communities and consumers through the lens of progressive and authentic narratives that help push culture forward.

 
 

  • We employ creative strategies that thoughtfully utilize media publications to introduce, shape or re-launch brands, products, personalities and business executives. We hold long-standing relationships with print, digital, broadcast and social media journalists across industry verticals, including culture + lifestyle, music _ entertainment, fashion + streetwear , health + wellness, business + tech, food + beverage and more.

  • we keep our finger on the pulse of culture to help brands devise, plan, and implement marketing campaigns across various channels - through and earned media and storytelling lens.

  • We have the network of brands, influencers, talent partners and opinion leaders to help you identify and execute a partnership that will cut the the clutter and generate coverage and conversation for your brand

  • We work with brands, creatives and talent to develop insight-driven creative brand and campaign strategies to communicate their message and connect with audiences and communities

  • Influencer engagement is at the very core of our business. we offer unique digital and experiential solutions for brand storytelling, all driven through the creative and cultural cachet of influencers and opinion leaders.

 

press coverage

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